Vision, Mission and Core Values

Vision

To make Kenya tea the preferred tea in the world.

Mission

To promote the production and marketing of high quality tea to the domestic and international market.

Core Values

In dealing with our stakeholders, we at the Tea Board of Kenya are guided by the following core values: 

• Customer Focus

We will focus on our customers as the central purpose for our existence and mandate.

• Prudence

We will exercise sound judgment in all our undertakings with a view to serving the best interests for the industry

• Transparency

We will act in unambiguous, predictable and understandable manner. Further, we will remain accountable to our stakeholders and shoulder the responsibility for decisions made on their behalf.

• Creativity and Innovation

We will endevour to be creative and innovative in seeking successful ways to move the industry forward

• Integrity and Fairness

We will endevour to act morally and ethically. Our service provision will be free from favoritism, self-interest or bias. To achieve this, we will be guided by set standards, policies, rules and regulations.